Resort Travel & Xchange Re-Brands With New Logo, Tagline

By on February 18, 2020 in Blog Posts | RTX Traveler Magazine

Resort Travel & Xchange (RTX) has a new look and a new tagline that reflects the company’s goal of creating vacation memories for members. The new, contemporary logo, tagline, and accompanying design standards were created by Florida-based Brand Tango.

“Turning Time Into Memories” is the new tagline, echoing RTX’s ability to transform a piece of time into an unexpected vacation memory, creating value for the timeshare owner.


“RTX has continued to grow through the years into the industry’s number one independent timeshare exchange company, and we now have a logo and tagline that matches our strong commitment to creating memorable family vacations for our customers,” said Kyle Smith, Vice President of Operations at RTX. “More than a travel service, we are the only exchange company to elevate customer service to the point of becoming our customers’ companion in navigating the exchange process to ultimately deliver better vacation memories.”

For vacation owners wishing to enhance the value of their ownership, and for those eager to enjoy travel discounts without the burden of ownership, RTX removes obstacles to vacation exchange and provides access to travel discounts versus other exchange companies unable to match the RTX promise of becoming a vacation matchmaker while elevating customer experience to the level of empathetic and supportive companion. RTX delivers the easiest, most satisfying exchange experience with the lowest exchange fees in the industry, inspiring a sense of optimism and excitement for their members.

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About the Author

About the Author: Pat Barcas serves as Creative Resources Manager for RTX, based in Asheville, NC. You can find him hiking the mountains of Asheville, gardening, traveling, and hanging with his growing family. His favorite RTX exchange destinations are Rangeley, Maine, Lake Tahoe, Banff, Canada, New Smyrna Beach, Florida, Cape Cod, and Orange Beach, Alabama. .


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